Who Approved That? 7 Food Promotions Gone Horribly Wrong

MARIO MARSICANO

Everyone’s a Pepsi winner in the Philippines

This is an honest mistake, but it’s still pretty interesting. In 1992, Pepsi offered 1 million pesos to anyone finding a bottlecap with 349 printed on it. The problem…half a million bottlecaps got printed with 349, which would have cost 18 billion dollars.

Pepsi's 349 Fiasco

LUKE FRANCL'S WEBLOG

I was browsing old Ig Noble awards for kicks tonight, and I came across one that just takes the cake. It was the 1993 Peace Ig Noble, awarded to Pepsi Cola of the Philippines for their "Number Fever" promotion, which ended in disaster when Pepsi mistakenly announced a million-peso winning number held by 800,000 people.

The 1993 Ig Nobel Prize Winner

IMPROBABLE.COM

PEACE The Pepsi-Cola Company of the Phillipines, suppliers of sugary hopes and dreams, for sponsoring a contest to create a millionaire, and then announcing the wrong winning number

Flunking the Pepsi Challenge

NEATORAMA

There's also the "Pepsi Number Fever" phenomenon in the Philippines way back in the late 80's. The contest goes that Pepsi would choose a three-digit number every day and anyone with the number can claim their cash prize (of up to PHP 1 million).

PEPSI 349 Case MUST BE REOPEN

7THMAGMUM

The Scam of the Pepsi 349..? Anyone of you almost forget it? Well I don't...my mother will never forget it. Not just because we have that crown caps with those 3 digit winning combination, but because we want justice to prevail.

Do you drink Pepsi?

BNC EXTREME EDITION

"dami pa utang ng pepsi sa mga nanalo sa 349. im sure most of you guys were too young that time to know it. obvious na niloloko nila yung mga tao."

Some comments on the Pacific Plans fiasco

THE PUNZI BLOG

Of course, there are a lot of emotions involved. This is not like the Pepsi 349 case because the claimants here have already invested time, effort and of course, money so their children are assured of enough tuition money when time comes. In the Pepsi 349 case, there is no initial investment from the claimants apart from the emotional kind.

Philippine News Links – on Sison, PepsiCo, Letran-San Beda, Wowowee and the economy

FILIPINA SOUL

Court drops libel charges by Pepsi in ‘349’ fiasco. The latest in a series of court battles between PepsiCo and “Number Fever 349″ winners

Gentext Rules

BULATLAT.COM

Finally, a new development in the political and economic scene. Something, thank God, Marx and the cosmic forces, that is unrelated to the Corpus expose, the Estrada plunder case or the revelations of Fr. Eliseo Nacorda.

Sulpicio Tells Victims No Lawyers Needed

FILIPINO VOICES

Remember the Pepsi 349 fiasco where only a full blown CLASS ACTION SUIT...

Pacific Planholders Unite and Blog!

TALES FROM DISINILAND

But I noticed that the Pacific Plans blog is run by people calling themselves PEP and PEP349

Diet Coke / Coke Light

MARKET MANILA

Interesting post! Our family is Anti-Pepsi because of the evil 349 fiasco of the early 90s...

Pepsi Number Fever

ANYTHING2

A very major booboo that Pepsico committed during the early nineties (1991 to be exact) in .ph, it also earned them a very prestigious Ignoble Award. It started out as a numbers game where you would get some 3 digit random number in the caps and crowns of Pepsi or Pepsi bottled soda pop bottles and at the end of the day, a winning number would be announced.

The 349 Fiasco: another Blunder By Ch.2

PRANING.COM

Who Would Ever Forget This 349 Fiasco? Isa Ito Sa Mga Napakaraming Blunders Ng Dos, Di Ba?

Supreme Court clears Pepsi in "349" controversy

ISTORYA.NET

The Supreme Court has cleared Pepsi-Cola of any liability for a promotional flap that sparked lawsuits and riots 14 years ago. The June 15 decision, made public Tuesday, found "no proof of negligence" by Pepsi and said the company should not be held liable for damages.

Days of the 90's - kung nag enjoy ka sa 90's you must read this. if your not from the 90's you probably from another planet =) just kidding.

TWIKORTWIT

Ang Pepsi 349 Scandal. Kung valid man ang libo libong claims ng mga Pilipinong nakakuha ng tansan na may tatak sa ilalim na 349 ay hindi ito makaka-apekto sa lumalalang global warming na nararanasan ng mundo. Ang nakapag- benefit lang dito ay ang Coke dahil sa libo libong nag-boycott sa Pepsi na feeling nila ay na-raket lang sila. (Parang 80's yata ito)

THE NINETIES, BOW!

PINOY GUY GUIDE

DEKADA NOBENTA

The Fanboy Chronicles

REWIND OR FASTFORWARD

Malditangala

THE NETWORK TO BEAT

Mong Palatino

349 PEPSI

" 349 " sa mga hindi nakakaalam; Ang PEPSI ay nagkaroon ng isang promotional campaign para sa kanilang produktong softdrinks , kasama dito ang Mirinda , Sprite sa aking pagkakatanda

DEKADA NINETIES, AN ESSAY FANFIC

FICTIONPRESS.COM

PARANG DINADAYA AKO

349? un ba *** madaming nanalo tapos walang maibigay ang pepsI?...

KAGAGUHAN NG PEPSI "ORAS ORAS" PROMO

NAALALA MO PA BA ANG 90'S

DEKADA NINETIES

90’s ERA

DEKADA 90’S

LET'S REMINISCENCES

KAPANAHUNAN MO BA ANG 90’S

PEPSI 349 CLAIMANTS LOSE SC CASE

POOR PEPSI IS TRAPPED IN THE NUMBERS GAME

PEPSI COLA's Number Fever sales promo is one of the most successful in the history of Philippine marketing, offering prizes for numbered bottle caps or crowns ranging from P100 to P1 million, on which Pepsi will shoulder the 20 percent withholding tax. One winning number representing a complete set of prizes, is released everyday in contrived hyped-up suspense, and announced daily on television and all major newspapers which all benefit from increased viewership and readership. The promo period covering an original 12 weeks was extended to cover a period of 17 weeks from February 17 to June 12, 1992. It all started as a “mistake” of Pepsi-Cola

PEPSI (349 NUMBER FEVER)

Naalala nyo pa ba ang number fever promo ek ek dati ng Pepsi?

PEPSI in INDIA or PAKISTAN

ANG PAGDALDAL NG ISANG JUAN

The “Pepsi 349 Number Fever” Promotion way back in 1992, i was still a little boy then and have no idea what in the world it is, until i saw a program on TV with a feature on this very incident and recently on the back issue of “PC Plus” which i bought at “Book sale” recently

PEPSI '349' CLAIMANTS TALO SA KASO

“THE SIMS”, “RAM”, “PEPSI 349 NUMBER FEVER” BLUNDER (STILL PEPSI TASTES BETTER THAN COCA-COLA

PEPSI 349 CASE – BOMBO NEWSCENTER

LE KATIPUNAN FLASHBACK

Dun sa K-mart, may Pepsi plant/lot dun dati. I remember back then, everyday, i'd check the number results dun sa lotto-like game nila (aka. 349 scandal). ... NUMBER FEVER!!! Hehe. Hindi ko na maalala yung ibang mga nakalista

BALIKTANAW NO'NG BATA KA PA...NAALALA MO PA BA?

naalala ko rin nu'ng bata ako 'yung FREE YoYo ng Coke at Sprite at controversial "349 Number Fever" ng Pepsi nuong 1992!...

THINGS SHOWS PPL ECT THAT REMINDS ME OF MY CHILDHOOD…*sigh*

IF YOU REMEMBER THE 80'S, YOU'LL REMEMBER THE 90'S?

IF YOU REMEMBER THE 80'S, YOU'LL REMEMBER THE 90'S?

MCDONALDS SAYS WOMAN'S $1 MILLION PRIZE TICKET IS VOID, SHE SUES THEM $20 MILLION IN DAMAGES

BAIDU – PEPSI 349 QUESTION

Instead of marking out 18 winning numbers,on which Pepsi had planned

NAAALALA MO PA BA ANG 90'S?

DEKADA 90'S BY JET MAGBANUA!