ARTICLES | written documents about Pepsi 349

WORLD

bulletPop goes the Cola

bulletASIAWEEK

pop goes the colaIn the Philippines, to be “349ed” has become a generic term for being duped. How this came to be a story of hugely successful soft drink promotion that turned into a unprecedented marketing disaster.

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bulletPepsi Promotion Fizzles

bulletLOS ANGELES TIMES

Pepsi Promotion Fizzles: A mix-up over winning numbers in a Pepsi promotion has left thousands of customers with a bad taste. The flap began last week when Pepsi announced 349 as the winner in its "Number Fever" promotion. Thousands of customers holding bottle caps with the number thought they would share in $38,000 in prize money.

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bulletPepsi-Cola Uncaps A Lottery Nightmare - Bombings, Threats Follow Contest With Too Many Winners

bulletTHE SEATLE TIMES

MANILA, Philippines - Pepsi's advertisements, splashed for weeks all over Philippine newspapers, radio and TV, were hardly subtle: "Today, you could be a millionaire!". From her tin-roofed shack in one of Manila's more squalid slums, Victoria Angelo couldn't resist. The unemployed mother of five and her husband, Juanito, who pedals people about in his three-wheeled cab for about $4 a day, began drinking Pepsi with every meal and snack.

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bulletPepsi claimants asked to pay huge docket fees in RP

bulletFILIPINO REPORTER

MANILA - A Makati Regional Court Judge has ordered 7,444 claimants against Pepsi Cola Philippines to pay P45 million as docket fees for the multibillion-peso claim in connection with Pepsi's "Number Fever" promo two years ago. Judge Manuel Victorio ordered the claimants to pay the fee or their case would be dismissed.

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bulletCOMPANY NEWS: An Unlucky Number; Pepsi Caps the Damages On a Promotion Gone Flat

bulletTHE NEW YORK TIMES

MANILA, Aug. 17— A soft drink sales campaign meant to turn a few lucky Filipinos into peso millionaires has turned into a nightmare for the Pepsi-Cola Company. Eighteen months after beginning a promotional numbers game, Pepsi has spent about $11 million to settle thousands of claims from "winning" consumers and repair its shattered image here.

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bulletPepsi: 1, Activism: 0

bulletZ MAGAZINE ( WASHINGTON FREE PRESS )

Pepsi splashed ads for weeks across the Philippine newspapers, radio and TV: "Today you could be a millionaire." There was to be a specially marked bottle cap. The owner would win a million pesos, about $40,000. Families began drinking Pepsi with every meal and snack, praying for a fated bottle cap. Each night, they would circle the TV to hear what number, etched in the cap, meant freedom from want.

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bulletPepsi foe poises suit in NY court

bulletFILIPINO REPORTER

Consumer advocate Vic Del Fierro Jr., who represents thousands or alleged victims of the Pepsi Number Fever promo fiasco in the Philippines in 1992, is back in New York. The president of Coalition 349 said he is now pursuing a last ditch effort to convince PepsiCo officials in Somers and Purchase, New York to settle the two-year-old controversy out of court before he files a class action suit with the New York State Supreme court.

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bulletPepsi attacks own trucks: NBI: Goons 'employed' to dissuade

bulletFILIPINO REPORTER

MANILA - A senior official in the National Bureau of Investigation said last week that Pepsi Cola may have staged attacks against its own trucks by hiring goons to discredit thousands of consumers seeking compensation in last year's Pepsi Number Fever promo fiasco.

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bulletNumbers Nightmare

bulletTIME MAGAZINE

For months Gina Cruz, a Manila grandmother, played Pepsi-Cola's Numbers Fever promotion lottery, buying several bottles a day and saving the caps, in the hope that one of the numbers printed inside would win her a 1 million peso ($40,000) prize. When the magic number, 349, was announced in May 1992, Cruz was overjoyed to find she had not one but two caps bearing the winning digits. She promptly fainted.

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bulletPhilippine Supreme Court clears Pepsi of liability

bulletTHE CHINA POST

The Philippine Supreme Court has cleared Pepsi-Cola of any liability in a promotional flap that sparked lawsuits and riots 14 years ago, a court spokesman said Tuesday. The June 15 decision, made public Tuesday, found “no proof of negligence” by Pepsi and said the company should not be held liable for damages.

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bulletPepsiCo urged to pay court winners

bulletFILIPINO REPORTER

The president of a consumer coalition that sued PepsiCo over the "349" Pepsi Number Fever Promotion fiasco in 1992 has urged the top officials of the Purchase, N.Y.-based soft drink giant to honor a court ruling and settle the 12-year-old corporate liability to thousands of Filipino consumers who won in the promo.

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bulletCola-maker to pay P6.2mn to promo winners

bulletGULF TIMES

THE Court of Appeals (CA) has ordered Pepsi Cola Products Philippines Inc to pay P6.2mn to two claimants in the ‘349’ Pepsi Number Fever Promotion fiasco in 1992. In a ruling that junked a motion for reconsideration filed by Pepsi, the CA’s 16th Division yesterday gave due course to the claim of Pepe Pagdanganan and Pepito Lumahan.

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bulletPhilippines Court Clears PepsiCo in Promotion Fiasco

bulletTHE IRRAWADDY

The Philippines Supreme Court has cleared PepsiCo Inc in a case that sparked widespread rioting in the early 1990s directed at the US soft drinks giant when it refused to pay people who claimed they were owed thousands of US dollars as part of a promotion. Associated Press reported that the June 15 verdict found “no proof of negligence” and said the company should not be held liable for damages.

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bulletCourt clears Pepsi on promo fiasco

bulletJUST DRINKS ( ENGLAND )

The Philippine Supreme Court has cleared PepsiCo of any liability in a promotional fiasco that led to lawsuits and even riots 14 years ago. In the 1992 "Number Fever" sales campaign, local bottler Pepsi Cola Philippines offered prizes of up to PHP1m (US$18,800) for holders of bottle caps with winning numbers.

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bulletPoor David: No match against giant Goliath, Pepsi

bulletTHE FILIPINO EXPRESS

the filipino expressMy younger brother and I always had a sibling rivalry. We quarelled about everything. I always thought he followed the crowd while I went for the under-dog. He liked Coke. I like Pepsi. Not anymore.

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